Who Can Use Amazon Live To Promote Their ProductsĪs of right now, Amazon Live is only available for Brand Registered sellers and Vendors on the U.S. When shoppers follow you they will also be able to receive notifications about your brand's channel and may be notified when you livestream using the Amazon Live Creator app (more on the app in a second). They also have the option to “Follow” which, as Amazon puts it “enables shoppers to stay up to date with the influencers, brands, and interests they care about on Amazon.”

Once they click Amazon Live, shoppers are then given the option to watch live videos or recently live.Įither option allows them to buy the products that are featured in the video, but when watching live they can also ask questions and chat with the hosts. The videos can be found on ’s main menu in a section called, you got it, Amazon Live. That is, assuming you’re an Amazon seller.Īmazon Live is a live streaming service that allows sellers to “promote discovery” of their products by hosting their own livestreams for customers on Amazon.

You remember Style Code Live, right? Wait, what do you mean no? You didn’t tune in to watch Amazon presenters hawk fashion-related Amazon products? That may explain why Amazon abruptly canned it in May 2017.Īmazon Live is Amazon’s second attempt at live-streaming in a QVC style format. Back in March 2016, Amazon launched its first foray into live stream shopping, a QVC meets HSN type experience called Style Code Live.

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